Universal Pictures announced last week that three of its recent releases - “The Invisible Man,” “Emma” and “The Hunt” - would be available for at-home rental, for a suggested retail price of $19.99, beginning March 20. But even as consumers say they are watching more content because of the pandemic, the price point on these rentals is more than three times what consumers would prefer to spend. Studios are making their new and current theatrical releases available for rent on streaming as movie theaters close their doors in the wake of the coronavirus outbreak.
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